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iPhone, the key to its success: innovation

The iPhone has not only become the flagship product from Apple but it has now become a reference of innovation in terms of mobile telephony.

Indeed, the device combines the use of a mobile phone, a mobile Internet terminal, a PDA, a digital music player and a games console.
The application-specific Apple iPhone has surpassed the one billion downloads last Thursday night. Paid or free choice is vast. Among the 35 000 appplications available on the Apple Store, the download platform, games carve the lion's share.

The major innovation of the iPhone is the ability to interact with touch screen through an interface that lets you use two fingers and has been recognized as very intuitive. This translates into a utilization rate very important to the navigation function (> 90%) unlike other mobile devices equipped with the navigation function.

Another example of strategic innovation: the adaptation of iphone games the online world's most popular World of Warcraft (11 million players).

This is a test of this game on the iphone. :




In terms of evolution, Apple has already released the iPhone 2 which includes a 3G version and soon the iPhone 3.

The computer world attracts many people, Apple recruits the best partners for the service offering of the iPhone is unbeatable.

Here is a model of mobile telephony operators and many other brands will follow suit.

Source: http://www.macplus.net/magplus/depeche-22851-world-of-warcraft-sur-iphone-
http://fr.wikipedia.org/wiki/Accueil
http://www.youtube.com/watch?v=_q6K-4_gqxA

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Carrefour really more beautiful life?

You have already crossed this ad, touting the "10 days more beautiful life" hypermarket Carrefour.

Even actors who use their fame, can we think. At the same time, many people have inn run, or even worn this vein until the rope.

And actually no! The inhabitants of the Mistral had never given their consent to appear in 4x3 ...

Eight So they attack Carrefour justice because, according to the spokesman of the series, "This picture [taken four years ago] lends them referred mercantile giving the impression they are desperate to ride the success of the series. "

They are good, the actors of the popular series by French excellence. Rights, honest, examples in all. But if we continue to read the statement of the spokesman, the real problem appears.

... "This is all the more unfair they did not touch anything" ... Here we are. Carrefour had the temerity to use a photo to promote a period of reductions. The problem is not for players to be used for commercial purposes, but not being paid for!

Another question arises. The actors do a trial, either. But what France 3, with the logos of the chain and the series also appear on the poster? For the moment, not much. So, that Carrefour should we be afraid?

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e-commerce fair in vogue ...

A ith the development of e-technology trade fair is expanding its capacity to make themselves known. A good example of significant e-commerce can be fair THE FAIR GALLERY part of the cooperative activities and employment "Creative Touraine. products are sold crafts made exclusively hand.

Recalls: fair trade rules affect both the working conditions, respect for the environment, transparency between partners, the minimization of the number of intermediaries and the purchase price.

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Carrefour still under ...

According to information of AFP, 30 March 2008, the Norwegian NGO Framtiden I Vaara Hender (FIVH, "The future in our hands") Ikea but also accuses French retailers Carrefour and Wal-Mart to use the services of a Turkish supplier, Menderes Tekstil, where working conditions are, she says, " unacceptable." According

FIVH, Menderes Tekstil, specialist linen, dismisses or threatens to dismiss employees who seek to unionize. "I l is also reported unsafe working conditions for health ," said NGO in a statement, which states "q hat 'in November 2008, a worker died .

Again, an NGO unknown to the general French public can give lessons to our large groups. It would be interesting to study behind this NGO and real interest what it stands for.

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Communication Strategy: Champagne Haute Couture

Dom Perignon was initiated in 2008 the association of a muse as marketing strategy Champagne houses. Eva Herzigova she had chosen to promote Champagne Rosé Vintage 1996. Karl Lagerfeld was the staging of this shoot posted on the Internet to create buzz, a real key to viral marketing.

This year, Scarlett Johanson is promoted to ambassador Moet & Chandon Champagne Sparnacien famous house. The advertising campaign is directed by the acclaimed duo of fashion photographers Mert & Marcus.

Moet & Chandon launches into this new marketing strategy with conventional broadcast channels (display, print and Internet) previously associated with the universe of Haute - (Couture, Perfume, Jewelry). In this respect it is interesting to note that the Champagne houses in question, Dom Perignon and Moet & Chandon, both owned by LVMH, one of the largest in the world of luxury. Not surprisingly, they have adopted this strategy. It is not clear, however, that this communication strategy is resumed by other houses, except may be Veuve Clicquot, Mercier, Ruinart and Krug also owned group LVMH. For in these two campaigns is detected claw LVMH luxury group, which derives its main income from the sale fashion and leather goods, nearly 2 billion in 2008. This strategy is part of a promotional product, knowing that in 2008 sales of Champagne Group fell nearly 8%.

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New for comparative advertising? Ecology and

The Federation of Enterprises of Trade and Distribution (FCD) said today, speaking through its president Jerome Bedier, plan to make in a month to Secretary of State for Consumer Affairs Luc Chatel proposals on comparative advertising. This federation consists of all major retail brands, with the notable exception of Intermarché and Leclerc. It also

Leclerc made his horse comparative advertising battle via his website quiestlemoinscher.com , 1478 which compares some consumer products.

The mark was sued in 2006 by Auchan Carrefour and . The first version of the site had to be modified, but the second is still in service.

Today, signs calling for the government to implement laws clearer, even more stringent with regard to this type of advertising.

There is no doubt that regulation is necessary so that the signs comply with a number of "best practices".

However, we are entitled to ask whether Leclerc did not take advantage of an opportunity at some point, and thereby creating a "niche" comparative, in which it would be dangerous for others engage.

In Switzerland, milk producers have chosen to treat the problem in terms of humor.

Their argument is that butter is a product much more natural and healthier than margarine. And here's how they present:

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mass distribution: The first tests of carbon labeling.

The previous article dealt supermarkets and services of tomorrow. I'll add here an important point. The supermarkets of the future will require their suppliers to social and environmental performance of each product. To what purpose am say you? is the subject of this article. Happy reading

foremost it is important to know that environmental law will be implemented from 2011.

This law requires the mass distribution of a new mode called carbon labeling.
Each product must indicate the index of carbon emitted from manufacturing to product distribution.

Thus the customer can know the total CO2 equivalent for his truck. This figure will also be built next to the invoice price.
Today many retailers (Auchan, Leclerc, and Nature and Discoveries ...) have already begun testing carbon labeling on most of their products.

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supermarkets of tomorrow, the expectations of consumers on the retail


Today, there are many supermarkets ( Auchan, Carrefour , etc. ..) each with its own brand name (for example Lidl : it positions itself on low prices and private label *)

Tomorrow, the pattern of competition between supermarkets, consumers will demand their services to several supermarkets today, are not widespread.

How will stand a sign of another in the retail market of tomorrow? Here are some tips:

- Security and monitoring of products:

very advanced Globalization facing the world today, marked the arrival of foreign products that have a very high success. This success must obviously be accompanied by a guarantee on product quality. French consumers are wary of shopping type Mottanai. Most French people would rather spend more for a quality product that can guarantee their safety. (CF The record of Chinese contaminated milk in France )

- The price

We often think that the price is a major factor in the best cases, even unique for the most part, illustrating the fact a large surface is listening to these customers.
Today it is no longer enough to have a price positioning on the subject: it must certainly be price competitive and attractive but also justify this by the decomposition of the price (some tests for safety, others for associations "fair trade, etc", purchase price and sale price "double labeling").

- The Promotions

In general, large retail chains have already incorporated this principle of loyalty marketing. The most reactive of them have even moved their website to encourage customers to take their loyalty cards.
These gestures are often highly valued commercial and used by people of the 3rd age.

- The structuring of rays

Here is a PPT posted by intellego.fr

(To see pptliens: http://www.intellego.fr/uploads/ 4/1/4150/files/L__implantation 20marchandisage%% 20en% 20GMS.pps )

supermarkets of the future will continue their studies on the gain of space-time purchase for the consumer. Some retailers still do not get that over time the consumer goes to get his product, they increase the risk that it does not have loyalty to these brands.

- Access for Disabled


Finally a sign here that Auchan is developing a service tailored to Handicap accessible. The idea is simple, low profile part of the counter but also allow the footrest to slip underneath to move to the front.
logo "disability" allows a single glance to locate the facility that might have escaped my attention.
The idea is great, super simple, costs nothing and makes life totally RMCs.

The supermarket of the future has the duty to be suitable for all.

- propose new ways to shop

Signs that tomorrow will succeed are those that fit the diverse needs of their customers to do their shopping.

If we take again the example of Auchan, they have developed several ways to shop:

By Internet:

- Home Delivery: AuchanDirect

They understood, some people have more time to do their race and thanks to this new purchase, these new types of people (often professionals) earning ages to achieve their course via the Internet. After their order on the net, they just wait for their race or delivered.

For semi-Internet

races to go: AuchanDrive

In stronger, halfway between the traditional purchase and the Internet, buying take-out is to order a list of races and just pick them up after work for example.

The aim is also to develop these new methods of procurement to enable such purchases to people who can not move, or who lives in a remote village.

-Cultural:

France is composed of several regions each with its specificities. In the supermarkets of tomorrow, each store will have to develop a cultural sensitivity depending on where it is located so that their customers can relate to them.

- Transparency:
The sign will happen to establish an environment transparency, from production to sale of products has earned the trust of these clients. This implies to establish very good relations official with their producers and suppliers.



Here are some recommendations that I believe meet specific needs of tomorrow's consumers.

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Welcome

Retail Core welcomes new distributor in France at discount stores SIMPLY MARKET. This sign is part of an ongoing policy of low prices and thus contribute to the diversity of offerings for consumers.

For those wishing to explore this new sign, they can visit their website - http://www.simplymarket.fr/index.php?rubrique=carte_france - and locate the nearest supermarket to home.

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News Flash: Lidl accused of spying

An espionage case hangs over Lidl. Indeed, the German discounter is suspected of having "stuck" its employees so rather ... accurate.

Judge for yourself: the company had registered on the records of its employees with the most personal elements, obtained under pressure. Thus, on sheets found in garbage cans, we learn that such employee has a tumor, but benign, and another can not get pregnant.

What interest in the company?
This is not the first time that the chain is at the heart of a scandal of this type. In early 2008, Lidl had used private detectives to monitor the actions of employees, and fight against the theft of stock.

Promising the lowest prices, and be able to ensure this happens effectively fight against theft upstream. However, any mass distribution is subject, and the least we can say is that Lidl has failed to implement adequate methods.

Some figures on the shrinkage in retail:

distributors indicate that the stolen goods account for 38.4% (or 9.94 billion euros) of internal fraud, while nearly a quarter (23.8%) internal losses correspond to the theft of cash, coupons, vouchers or gift certificates (over 6.12 billion euros).

(source: Each year, the flight cost 71.2 billion euros to distributors and consumers worldwide )

The reaction of the group did not expect, and heads fell: the head for Germany, Frank-Michael Mrose will be replaced by Jürgen Kisseberth , 59 . Thus, according to a press release, "The Executive Board shall take account of recent criticisms concerning data protection."

Until next time?

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Cars ... LOW COST

A very interesting article on the sale of automobiles by German hard discounters Lidl was published Monday, March 30 at the site of Intelcar ( http://intelcar.blogspot.com/ ). These Internet sales, and of course French consumers will benefit rates (-25%) provided their vehicle to go back across the Rhine.

This strategy can be a trail of serious study for French retailers, because it supports the purchasing power of consumers, allowing automakers to maintain order books therefore and retail chains to diversify their products.

I also think, as the Germans have done otherwise, this may be part of a process of economic patriotism, provided that the French manufacturers and retailers agree.