The Federation of Enterprises of Trade and Distribution (FCD) said today, speaking through its president Jerome Bedier, plan to make in a month to Secretary of State for Consumer Affairs Luc Chatel proposals on comparative advertising. This federation consists of all major retail brands, with the notable exception of Intermarché and Leclerc. It also
Leclerc made his horse comparative advertising battle via his website quiestlemoinscher.com , 1478 which compares some consumer products.
Leclerc made his horse comparative advertising battle via his website quiestlemoinscher.com , 1478 which compares some consumer products.
The mark was sued in 2006 by Auchan Carrefour and . The first version of the site had to be modified, but the second is still in service.
Today, signs calling for the government to implement laws clearer, even more stringent with regard to this type of advertising.
There is no doubt that regulation is necessary so that the signs comply with a number of "best practices".
However, we are entitled to ask whether Leclerc did not take advantage of an opportunity at some point, and thereby creating a "niche" comparative, in which it would be dangerous for others engage.
In Switzerland, milk producers have chosen to treat the problem in terms of humor.
Their argument is that butter is a product much more natural and healthier than margarine. And here's how they present:
0 comments:
Post a Comment