Carrefour, already established in China, turning the head to the Rodina (Motherland, Russia). Indeed the French group of large retailers want to buy Russian Sedmoï Kontinient for 1.24 billion dollars.
In fact, thanks to the peculiarity of the group (culturally adapted to countries in which it operates) that Russia sees this acquisition look good. Carrefour is ready to adapt its products and messages to the Russian market.
While Carrefour appeared to have been weakened by various problems (see our posts on Carrefour) it shows instead a expensionisme astonishment.
The crisis does not seem to have weakened all the major brands .....
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