Tesco, the world's leading retailers have chosen to differentiate itself from its competitors. Indeed, the British firm has decided to embark on a new market for the least surprising since this is one bank branch. After a successful test in a store in Glasgow, the group decided to launch this concept in 3 stores, but this time in England (Blackpool, Bristol and Coventry). These agencies provide the range of products already offered by specialist subsidiary, Tesco Personal Finance (TPF), ie insurance, credit cards and consumer loans.
These agencies are in the mall of the supermarket. Now arises the question of whether consumers are trust a "new" bank in these dark times for the banking sector.
This strategy has the merit of being innovative and it is true that with the current economic situation, everyone must innovate and Tesco probably surprise many people with this strategy.
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